Now days, marketing have one of the biggest areas of doing a specialization in all of the MBA programs across the country. But there seems to be a lot of confusion regarding the real conceptuality of the very subject.
In the early days, MBA was considered to be one of the toughest and vital courses a student use to study. Of late, (during the last decade) the growth of the MBA courses and the increasing of the no. of b.schools, has inadvertently added to the difficulty towards building a good carrier in the field and all the respective subjects that this course has to offer. But then you may be asking that among all the subjects like, Finance, HR, IT, IB, Retail etc, why am I writing only about one particular subject?
The answer is that the most number of students in India 35 % of students studying marketing as their specialization paper in their respective MBA programs. But at the time of campus interviewing, they are often offered the job of sales person having a huge target upon their young shoulders.
I do not disagree with the fact that selling is not an old man’s job, but even then it’s not for marketing MBA people as well. Mostly the so called “Fresher’s”, recruited as Management trainees, have been suffering the same for the last 5-6 years. But what the recruiters as well the organizations need to keep in mind is that selling and marketing is not one and the same thing? There are lots of differences between the two concepts. But there is a great % of miscommunication about the distinctive differences that these two fields have.
A+ ranked and the best b schools in our country like IIMs, Symbiosis, XLRI etc. have placement facilities but small b schools do not have that kind of placement facilities. They simply concentrate on 100% placement without giving weight on the individual values to all subjects. So my urge to all of the b schools is that one must take good care of all the respective subjects and have the capacity of providing jobs in those special areas otherwise the selling concept will take over the marketing and we will once again back to square one “sell what you produce” rather being “produce what you can sell”
By S.G. (Team IFT)
