India's media Re-branding is taking it's peak in last few years, we have seen the re-branding of Zee Teleflims (Logo & Channels), Star Networks (Logo), SET India (Changing all sister channels under same logo), now it's time to change for India's premier sports channel: Zee Sports.
Zee Sports brought Ten Sports' majority stake from Dubai based Taj Television last year. After that they have brought exclusive telecast right of UEFA Champions League, I-League and many other major sports events.
But according to Zee Tele. it's not all, they have more to offer. They have re-branded their Zee Sports to Ten Action+ on the eve of New Football season of Europe.
According to a source they have changed Zee Sports' name and logo due to poor performance of Zee Sports across India. Ten Sports is already a veru popular youth oriented sports channel in India, due to WWE and it's Cricket. So they have decided to change Zee Sports to Ten Action+ to give it a fresh look.Now Ten Sports' only focus will be Cricket and other sports across the world & Ten Action+ will concentrate on World of Soccer.
Already they have the exclusive rights to telecast Spanish La Liga, Scottish Premier league, Dutch League, Uefa Champions League, Copa Europa, and 2010 Asian Games.
We can hope that all these events will boost their expansion across India.
