Indian Fashion Trends: Indian Telecom Market & Idea Cellular (No Idea-Get Idea)

The telecom market in India is booming since 2006. Many major player's success attracts many others to the market. In the early days when Indian Market was ruled by Airtel, Hutch and BSNL. Now anyone can find More than 10 brands on their area to offer them best possible services.

During 2010 only we have witnessed few new brand launched like: Uninor, Tata DoCoMo, Idea Cellular to Eastern part of India.

We can say the after so many new companies launched their services Indian Telecom market is overcrowded and consumers are not really happy with it. Almost each month a new service provider is coming to the market to offer more and more, which is not at all suitable for a stable competition.

After the 2G Spectrum scam by the Telecom Ministry, many major operators are facing troubles, they have their licences on their kitty but unable to expand that due to 2G scam trouble.

Many operators are attracting their customers by mind boggling Ads, some emotional attachments, or by humor. One of them is Idea Cellular. Undoubtedly they have the best social messages, One after another awesome TVC are coming from the house of Aditya Birla.

Check out this latest ad by Idea Cellular:



No doubt the ad has a message with humor. Their new "No Idea-Get Idea" is the latest campaign by the company. Earlier they have campaigns like "Walk when you talk" "Use mobile, Save Paper" and many more.

While Telecom Major Bharti Airtel focusing on re branding, Vodafone busy with 'service offerings', Idea is a real eye catcher with all kinds of Social Message related ads. Kudos to the creative team.