If you are running your own business, then you must have heard a term called "EOD" Innovate or Die! it's very much true for any kind of business, now a days even with professions. Think this way, what if we have to use the same old Microsoft OS invented in 1985 or even the old school telephone services! Scary??? yeah! sure it will be, but they have done the the most important thing...Innovation. The statement, 'Innovate or Die' is also appropriate for general people, we are keep changing, each day, each night. Each day we are learn something new, either by reading, watching TV, listening to music, surfing the internet or any other form.
Say for example, how many of us know that after the launched of Cisco watches to the market, luxury watch makers like Omega, Rolex were almost out of market, now the question arises, if they were out of market, how come they still running their business? Answer is simple, they Innovated new technique, designs, ways to market their products...
General public like us, wants innovation, to make our life better, smother & faster, that's why we have 3G technology, or 100 Mbps broadband speed for our internet. The companies who provides us services keep innovating themselves because they know, if they don't, some other company will take their place in no time.
If you are from India, then you might have heard the name of HMT Watches, though they are no more existing on the market now due to lack of innovation!
Latest example: No matter where are we from, we all know the name WWE (World Wrestling Entertainment), they are the #1 weekly running TV show in the history! but few weeks back on a press release, they have said that, their (WWE RAW) TRP has become lowest in almost 15 years! Why! Answer is simple lack of innovation. While Monday night Raw is on air, Monday night football or other entertainment programs are going on which are attracting more and more people towards them just because they are more innovative. After WWE realized they have lack of innovation, they have done WWE Monday night Raw Old School, and other interesting matches to promote their show, are they successful? Time will tell.
On the conclusion part, i just want to share, no matter if you are running a business or not, keep remember one thing, "Innovate or Die!" Either you have to be innovative or you have to die! Choice is yours!
