Tanishq: (Changing Jewelry Standards in India-The Story)
Tanishq is the iconic brand from the house of Tata (Titan) & when it's Tata, quality is guaranteed. Tanishq was created with Tata/Tamil Nadu & Nishq. Than again, Tan = Body & Ishq = love.
Since it's launched in 1994 thay have a strong connection with womanhood. They have the right mantra for Indian women as well as US & UK. In the earlier day's when Indian economy was restricted by Govt. they have no choice but expand their business in overseas market; but in last few years things have changed rapidly and now they are Numero Uno (#1) in India.
They have set a whole new standard in branded jewelry in India as well as
Overseas. They have few reputed and well popular brand under their kitty such as: Glam Gold, Divine Chant, ARIA, Diamonds of Class, One, Conversations, Wedding Collections, Celeste etc.
Due to the economic boom in India, now Tanishq is focusing entirely in India and setting up store in all major cities like Mumbai, Delhi, Kolkata, Bangalore, Hyderabad etc. The first store they have opened in US is in Chicago (US).
