What is Branding?
Branding is the business process of managing your trademark portfolio so as to maximize the value of the experiences associated with it, to the benefit of your key stakeholders, especially current and prospective:
· employees
· customers
· stock/share holders
· suppliers
· intermediaries
· opinion leaders
· local communities
· purchasers and licensees
Experts argue as to which stakeholders should be the main focus of the branding process:
· Employees -
· Customers -
· Stock/share holders -
· Suppliers -
· Intermediaries -
· Opinion leaders -
· Local communities -
· Purchasers and licensees -
