Lotus Metamorphosis: An artistic take on the firm's future models [with Video]

To show that the brand is going through a metamorphosis after the presentation of five new models at the Paris Show, Lotus has joined forces with award winning French artist Gérard Rancinan to create seven artistic images that will be showcased alongside a new book by French writer, Caroline Gaudriault, at a special event in Los Angeles on Friday, November 12.

As you may have guessed, the collection of photos is called "Metamorphosis" and the focus is on the five new Lotus models that made the trip to this year's Paris Motor Show: the Esprit, Elan, Elite, Elise and Eterne, plus two extra large montages.

Gérard Rancinan creator of Metamorphosis commented: "I can see a clear artistic link between the work of Lotus and my photographs in terms of commitment, the relevance of the subject matter, the audacity of the creator, the beauty of the gesture and the perfection of the object. We are engaged in a dialogue which takes place on the same terrain: the world of art."

For a sneak preview of the collection, check out the official teaser video below.

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Paris Show: Lotus wants to Take on Aston Martin Rapide with New Eterne Sports Saloon

In an attempt to enter the 4-door coupe market, Lotus brought a sedan - you read that right - to the Paris Motor Show. The Eterne is the new Lotus 4-door (other Loti saloons include the 377HP twin-turbocharged Lotus Carlton / Omega of the early 1990s, and they sure are cool); it uses a Lotus-tuned new bad boy engine borrowed from Lexus.

This means that sitting under the hood is a high-output forced-induction 5.0-liter V8. As with the Esprit and Elite, the Eterne will offer optional hybrid power and KERS.

An added bonus is available AWD. The Eterne provides seating for four passengers in an 1,800-kilo package that will cost approximately £120,000 [~ US$190,500 at today's exchange rates] before options.

Clearly Lotus sees a market for a prestigious high-performance 4-door with hybrid power, because Dany Bahar plainly states, "We truly believe that there is a market for the Eterne. There is nothing else like it out there both in terms of design, capacity and performance. The biggest difference between the Eterne and it's class competitors is that it's not an evolution of an existing two-door model, it's a deliberate and considered stand-alone creation. It's the ultimate four door sports car."

Hey, who am I to argue with capitalism? For that money, though, I'd just buy a Fisker Karma and go on a nasty vacation.

By Phil Alex

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2015 Lotus Elise Appears in Paris - With Live Pictures and Video

The new Lotus Elise jumps into entirely new styling territory, not so much evolving from the current model but fully reinventing itself as a baby Esprit. The only similarities are the mid-engine layout driving the rear wheels and 2-seats around corners.

Below, Lotus has been kind enough to provide a nicely-designed chart for your convenience instead of spreading all the car's stats across a 15,000-word press release.

The new baby Lotus will get a standard 6-speed manual (with an optional 7-speed DCT) and be powered by a Toyota 2.0-liter 4-cylinder engine putting out 320-horsepower.

If the Elise is putting out that kind of go for a £35,000 [around US$55,500] base price, this is looking to be a bargain basement killer. To make that 320 ponies extra green, it will also offer mild hybrid tech and an optional start/stop system when it comes out in Spring 2015.

By Phil Alex

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Paris: Lotus Shows off New Elan, Begs the Question: What will Happen to the Evora?

Next up on our Lotus debut circus is the Elan, a small 2-seater (with an optional 2+2 layout) sitting somewhere between the Evora and the Esprit. Looking very similar to the Esprit (and in the rest of the new Lotus coupes), the Elan gets its power from a high-output Toyota-sourced V6 and, also like its new big brother, optional KERS and hybrid systems. Scroll on down for all the Lotus-certified facts.

The big question here is what the Elan's task truly is. Could it be here to be a slightly different, higher-end Evora, or is it simply meant to replace it?

With that mid-mounted V6 and optional 2+2 layout it easily could be a replacement, but the 450 horsepower and £75,000 [equal to about US$119,000] starting price indicate the car is more of an addition to the lineup.

Though, by the time it comes out in the Fall of 2012, Lotus may have decided to ace the Evora in favor of attracting wealthier 2+2 buyers. We shall see.

Lotus CEO is extremely proud of the Elan, saying "The Elan will convert people to Lotus. I would challenge people not to become addicted to driving it. It will also go a long way towards dispelling the old misconceptions about this class, that in order to have high performance you must sacrifice usability – those days are gone." Sound like them's fighin' words. Porsche? Response (other than another 911)?

By Phil Alex

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