Aston Martin Cygnet makes its global debut... in Harrods window

Ah, Harrods. Not only is it the swankiest and largest department store in the world, but starting from today and running through December 11, it will also be home to Aston Martin's new luxury city car, the Cygnet. The British firm's polished up Toyota iQ is making its global debut at the renowned shopping center in London occupying a prominent position in the store's Brompton Road window display.

The British automaker has not yet released technical specifications on the Cygnet, but it is believed that the three-meter long (117.5-in.) mini will keep the iQs 1.33-liter four-cylinder petrol engine with 98-horsepower, hooked up to a 6-speed manual or an optional CVT.

The controversial mini with the Aston Martin badge will be assembled at the company's Gaydon headquarters in Warwickshire with regular production and sales to start in early 2011. However, the company statedthat the order books for the Cygnet have already opened, with existing Aston Martin owners believed to be given a priority at launch.

_______________________________GALLERY_______________________________

VIDEO: Aston Martin Execs Try to Convince Everyone the Cygnet is not a Toyota...

Now that the Aston Martin Cygnet has officially received the green light (previous post here), the brand of James Bond has put together again CEO Dr. Ulrich Bez and design director Marek Reichman for the Cygnet PR video below.

The 4-passenger Cygnet, based on Toyota's iQ city car, is meant to provide Aston Martin owners something more practical for daily use within cities and still offer said owners the level of exclusivity they desire. That means it can be ordered with all the same interior and exterior colors, leathers, and materials found on any other Aston.

While based on a Toyota, the Cygnet will officially be manufactured as its own standalone model - a coach-built compact, if you will - in Warwickshire, England. An official announcement has not been made regarding the power train, but it will likely get the iQ's standard 3-cylinder (possibly with a sport intake/exhaust setup).

By Phil Alex

_______________________________VIDEO_______________________________

Toyota iQ Disco Concept to Glamour Rock German Showrooms

Say 'hallo' to Toyota's bling-bling shiny iQ Disco, a concept model that was created by the firm's German division purely for demonstration purposes as the oversized Japanese disco ball on wheels will tour dealerships all over the country, starting from showrooms in Cologne.

The tiny Toyota model, which will be sold to Americans under the Scion brand and to super rich buyers under the Aston Martin brand as the Cygnet, has been wrapped in a disco-ball-like sparkling foil and features 18-inch alloy wheels and scissor doors.

The transformation wouldn't be complete without a professional DJ system that consists of 15-inch bass reflex subwoofer, a two-channel mixer and two Numark NDX 800 players. Toyota said the system can play various music formats and delivers up to 1000 watts and a peak sound pressure of 130 dB.

_______________________________GALLERY_______________________________