Fiat's 500 gets a few but All-Important Tweaks for the American market - Including... Mega Size Cupholders

Auto fans in America have been watching the arrival of the Fiat 500 with a wary eye, unsure of whether or not the adorable city car will be the vehicle to return affordable Italian automobiles to the American market. Finally, the changes deemed necessary for American consumer appeal have been made, and the list isn't exactly surprising.

In order to meet Mini-esque cute-luxury requirements, the car will get a slightly softer ride, stronger engine, and a revised center console to fit 'Murrican cup-holders for those 64-oz. jugs o'cola from KFC. A new set of bumpers and body cladding is also on the menu.

The engine is essentially the same 1.4-liter 4-cylinder found in Europe, equipped with Fiat's MultiAir tech to make it meaner and cleaner. It will be matched to either a new six-speed automatic or six-speed manual transmission

The car will be built at Fiat's plant in Toluca, Mexico, so I wouldn't advise heading down to the factory to pick it up without a Kevlar vest and armed security detail. Expect to see the US-spec Fiat 500 (doesn't that sound weird?) on dealer lots in December, with official numbers showing up later this week from Los Angeles.

By Phil Alex

Via: Autonews

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Fiat Primo Roadster Study Rendered to Battle a future MX-5

Independent designer David Cardoso recently sent in his take on a possible MX-5 competitor from Fiat. The Primo is meant to be a roadster/coupe with a face similar to the Fiat family's baby 500 and a rear treatment reminiscent of the marque's older 128.

If a cute little roadster/coupe like the Primo ever made it through Fiat's gates, there's no reason it couldn't be placed right on the 500's platform as a range expander. That would also allow for the Abarth boys to put an entry-level coupe in their stable of hi-po compacts.

Everyone knows Fiat currently has its hands full trying to reinvent Chrysler, integrate its 500 into the US market, and make Alfa Romeo profitable, but a 500 Coupe sure would make an interesting addition to Fiat's lineup somewhere down the line. More pictures after the jump.

By Phil Alex

Design: David Cardoso

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VIDEO: Fiat 500 Races Koenigsegg CCX in Swedish Webhost Ad

Here's a car race with a difference: an automotive remake of the classic Tortoise and the Hare story, starring a Fiat 500 as the tortoise and a Koenigsegg CCX as the hare. Well, not a real 500 and CCX; these are 1:24 scale models, and the whole thing is filmed in stop motion. It was made by Swedish filmmaker and photographer Robin Danehav as an advertisement for Binero, a Swedish webhosting service.

That's why this video is called 'Binero vs. Loopia', with Loopia being Binero's major competitor in what is no doubt a hotly contested segment of the market (well, I guess there are over 9 million potential customers in Sweden).

I think the moral here is...if you want fast webhosting, go for Loopia, but if you want webhosting that really cares and likes Apple products...try Binero? Eh, there must be something lost in translation, I think. Anyways, it's a cute video all the same and very well made.

Check it out and let us know what you think.

By Tristan Hankins

Hat tip to Conrad!

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U.S.-spec FIAT 500 Prima Edizione Shows its Colors

Back in June, Fiat announced that the first batch of its 500 mini to be sold in the States will be the Prima Edizione limited edition models. Sporting the 1.4-liter MultiAir gasoline engine, the special 500s were available in three exterior colors – white, red and grey – and sold out pretty quickly.

Now, Fiat USA has posted three images on its Facebook page, revealing how those colors actually look on the car. Check out the gallery after the break to see for yourself.

Those who didn't get the chance to buy the Prima Edizione need not worry, as the regular versions are on their way. When it goes on sale, the 500 will be available in three trim levels: Sport, Pop and Lounge. From these, the Sport model clearly stands out with its unique front and rear bumpers, side skirts and roof spoiler. The suspension will be made sportier too, while 16-inch alloys complete the upgrades over the standard versions.

An even funkier version will follow in spring of 2011, the canvas-top convertible 500C.

The U.S.-spec Fiat 500 will make its debut at next week's Los Angeles Auto Show. We'll keep an eye open for further details on specs and pricing.

By Csaba Daradics

Link: Fiat 500 Facebook , Via: Autoblog.com

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Mopar Tunes from SEMA Show Including Fiat 500, Dodge Redline Charger and Jeep Grand Cherokee

Here are the first real life photos of some of the Mopar-tuned Chrysler Group products that were introduced at the SEMA aftermarket show in Las Vegas. If you follow the break, you can find photos of the customized Fiat 500, Dodge Redline Charger, Dodge Durango and Jeep Grand Cherokee, plus a video with Mark Allen, head of Jeep Product Design, showing off three new Jeep studies.

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SEMA Preshow: 2010 Fiat 500 Tuned by the American Way

The Chrysler Group is bumping up the interest on the upcoming U.S. market Fiat 500 with a tuned concept version readied by none other than the Mopar Underground team, which will make its world premiere at next month's SEMA Show.

In what could be seen as a preview of things to come for U.S. buyers of the retro-styled city car, Mopar's team has created a raft of unique styling and performance parts for the 500.

The SEMA Show concept model, which is based on the European version of the Fiat 500, features a two-tone paint-job and a wide bodykit that includes race-inspired flared wheel arches, new front and rear bumpers, and side skirts. The vehicle rides on large 18-inch Alcoa wheels shod in Pirelli tires, while the car's aggressive stance is further enhanced with the lower ride height.

The interior is said to feature red seat and red door insert on the driver's side, with piano-black accents on the instrument panel.

In the performance division, Mopar fitted the Italian city car with a custom exhaust system that increases the four-cylinder engine's output and a Mopar strut tower brace that is claimed to reduce body flex in the front end and improve and handling.

The Chrysler Group said it will also bring along to SEMA two more Fiat 500s outfitted with a full complement of Mopar parts and accessories.

The U.S.-spec 2011 Fiat 500 will be available for order before the end of the year in the Sport, Pop and Lounge models, followed by the 500C (cabrio) in the spring of 2011.

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Chrysler Auctions First Fiat 500 in Canada for $85,000

The "Numero Uno" (not the pizza, the car), which is the first in a series of 500 limited edition Fiat 500s to reach Canadian shores, was auctioned off on Saturday evening by Chrysler at Toronto's 17th annual Venetian Ball. The car fetched an impressive $85,000 (no word if that's CAD or USD), with all proceeds benefiting Villa Charities, which is said to provide "culturally sensitive care" for the elderly Italian-Canadian population.

"The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat's return to Canada was first announced," said Ed Broadbear, Vice President of Marketing - Chrysler Canada.

The Fiat 500 will be introduced to the public in North America at the end of 2010. At launch, it will be offered as a three-door hatchback with a 1.4-liter MultiAir four-cylinder gasoline engine, with a rag-top convertible model to follow next year.

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Fenice Milano Blings-Out the Fiat 500C to create "La Dolce Vita"

After seeing Fenice Milano's Rolls-Royce Diva, would you expect them to do any less to a car like the Fiat 500? No, of course not, which is why you see all the gold trim covering the Italian company's 500C-based "La Dolce Vita".

The rag-top La Dolce Vita is powered by a 1.4-liter engine from Fiat that puts out 101 ponies and is connected to an automatic transmission. Other than the excessive gold inserts, teak paneling will be crafted by Fenice Milano for the interior in order to better harmonize the city car with Fenice Milano's other offerings.

Within the potentially attractive interior is teak, gold, and leather, as well as a redesigned dashboard (check it out for yourself below and let us know if you like the Mini-esque central info pod).

As with the Diva, FM's 500C will be offered with the usual round of optional performance upgrades in the form of an ECU/intake/exhaust tune-up and suspension tweaks. Available colors will be a "chromium" Deep Red on the Sportiva model, or a more "sober and refined" (...) white golden pearlescent on the Classica.

Personally, I kinda-sorta like the "La Dolce Vita" when compared to the slightly tacky Ghost. Now, I'm no baller and have no need for the 24k gold treatment, but if some of that gold were removed the car could make an interesting competitor to the Aston Martin Cygnet.

By Phil Alex

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